Joomag Case Studies - Gazelle STL - Page 4

Solution Thorough research into the digital publishing industry led to Hall’s discov- ery of Joomag - the complete, all-in-one platform. Its powerful Crater™ Editor allowed her to turn her dream of a digitized Gazelle STL into a reality. As the magazine grew, it also gradually upgraded its Joomag features. Each upgrade was necessary to help Gazelle STL solve the different prob- lems it was facing, including: • Needing an accurate handle on how many people were reading the magazine • Search engine optimization • The ability to directly email readers once an issue is published.