Thorough research into the digital publishing industry led to Hall’s discov-
ery of Joomag - the complete, all-in-one platform. Its powerful Crater™
Editor allowed her to turn her dream of a digitized Gazelle STL into a reality.
As the magazine grew, it also gradually upgraded its Joomag features.
Each upgrade was necessary to help Gazelle STL solve the different prob-
lems it was facing, including:
• Needing an accurate handle on how many people were reading
• Search engine optimization
• The ability to directly email readers once an issue is published.