Results
EMEIA FSO’s award-winning product was powered by Joomag’s digital
platform, and the former had fulfilled its e-magazine needs while achieving
all of its goals.
And the results were nothing short of remarkable.
• In terms of engagement, Pathways experienced an increase in
unique views, average session durations, and decrease in bounce
rates.
• Reader feedback and sentiment were overwhelmingly positive.
• Employee retention rates were also markedly improved after the
introduction of the career resource.
Over 50% of EMEIA FSO employees have visited the company’s interactive
magazine, and they consistently return to it.
Employee feedback has been overwhelmingly positive, and new users
claim that the resource is invaluable for their career development.
In 2015, Pathways won the Institute of Internal Communication’s (IoIC)
“Best Ezine” award.
Together, EY and Joomag had produced an accessible company resource
which united FSO employees and challenged them to think forward in
terms of their careers.