User receives notifications that are personal , timely and incentivised ( and create a sense of urgency to act )
Messages should be personal with content relevant to each user , based on their demographic profile or app behaviour . Segment your opt-in users as finely as possible , to target them more effectively with messages that are personal . Messages should also be time sensitive and obvious to the recipient why they are receiving it now . There should be clear call-to-actions and incentivises to act in a timely / urgent manner . Always consider each users context such as their local day and time , for example : messages during bank holidays or unsocial hours could be interruptive and rejected . Notification example : Shop now : loyalty members get 25 % off ACME this month !
You didn ’ t checkout : only 3 ACME left - get 5 % off today !
User can tap your widget or notification to go directly to that content in-app image 36
A user can view and act on your widget content by single tapping to open your main app to view the listed products , events or bookings . And , a user can tap your notification action and go to that specific app screen ( and not the home screen ) - deep linking will ensure a seamless transition from notification to app , and improve conversion
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