Product & Service
Product screens are where users make key conversion decisions , e . g . add to basket , add to wish list , book now , call now , complete form , etc . Strong mobile app product screens enable users to quickly transact , save for later , and share the items they have to make decisions on .
“ By far the largest revenue opportunity in the app economy up to 2017 is e-Commerce . Larger smartphone screens , improving mobile purchase flows on the web and dedicated native apps have already been shifting that behaviour . Removing payment friction will further accelerate the transition to mobile commerce .” key features or buying dimensions of the product should be the focus , to encourage users ’ to click on the product details button ( for further information ) or add to basket .
Hero product image is above the fold ( to merchandise your priority offerings )
Don ’ t make users scroll in order to see the hero image for a product ( i . e . the first and main image ). There may be additional images below that users can scroll to view . ( See image 15 )
Vision Mobile , App Economy Forecasts 2014-2017
Product description is easy to scan ( find specific info ) and skim ( get a general overview )
Product descriptions should be high-level ( aim for brevity ) and laid out clearly , such as in list or bulletpoint format , so that it is easy to speed read . The image 15
19