MEASUREMENT
/ de-select multiple options each time they apply the filter to the results .
Recent searches are displayed ( to accelerate their experience )
Apps should store all interactions , including recent searches , in order to provide this data to the user the next time they conduct a search . It benefits the user in saving them time and effort in searching for the same item again , and improves the user experience . This is especially important for travel apps , where users often repeat the same searches and would benefit greatly .
Booking form data is pre-populated with suggested data ( e . g . a restaurant form )
Automatically pre-populate data in a booking form with suggested data , which in many cases will be accurate for the user and make the process more convenient . For example : Restaurant booking suggested data : Table For ( 2 ), When ( Tonight ), Time ( 7:00PM ), Where ( Current Location ), etc . ( See image 14 )
MEASUREMENT
Site search usage : % of visits with site search
Search relevance and accuracy : track to see if the query results were accurate or the user had to re-query with a similar term
Compare what people search for on mobile with what they look for on desktop . Optimise based on differences
Look at search result drop-off rates per search query to find low quality search results or gaps in your inventory / offerings
Hotel booking suggested data : Location ( Current City ), Check-in Date ( Today ), Checkout Date ( Tomorrow ), Guests per room ( 2 ), etc . image 14
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