User sign-up for apps with sensitive / valuable data is quick and benefit statements are clear ( e . g . apps by financial services or health record providers )
Registration is a familiar mandatory request for apps in highly regulated verticals ( e . g . financial services ) or those that store highly sensitive data ( e . g . personal health records ). These apps should still make sign-up quick , encourage it with clear benefit statements , and provide the level of reassurance that users expect from those that require a risk / benefit decision .
If app requests sign-up , the user can choose to continue as a guest ( the user is in control )
Users should be able to choose to ignore registration and continue as a guest , where they can sample and assess its value to them , before committing to register . This is even more important for apps from unknown brands , or apps that provide engaging content and which are dependent on users experiencing them before they can make a registration decision . Always put the user in control of their time and initial experience of the app . ( See image 07 )
If app sign-up is mandatory , the user can choose to demo it first ( the user is in control )
Users should be able to choose to ignore registration and continue as a guest , where they can sample and assess its value to them , image 07 image 08
before committing to register . This is even more important for apps from unknown brands , or apps that provide engaging content and which are dependent on users experiencing them before they can make a registration decision . Always put the user in control of their time and initial experience of the app . ( See image 08 )
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