MEASUREMENT
pogo - up and down .
User can swipe horizontally to quickly navigate laterally
Good mobile app design enables users to quickly swipe to navigate laterally to the next screen , instead of being forced to hierarchically navigate - pogo - up and down .
MEASUREMENT
Bounce Rate ( for details , see : Splash Screen , Tips & On-boarding )
Time on screen : this should be minimal to indicate that users found what they were looking for quickly and navigated to it
User actions : look at click maps ( if available ) to see what users ‘ click ’ on . Or , look at navigation reports ( next screen report ) to see what content is most popular
% users that navigated to the next screen in the carousel ( if a carousel is used )
Errors : tracking and limiting in-app errors per app per device / OS is a key issue that most app analytics products support
Sign-up , Sign-in & Permissions
One of the main points of difference between mobile apps and mobile sites , is that apps enable a user to be persistently logged-in ( eliminating manual login effort and mistakes ), to benefit from the level of convenience and personalisation only achievable from a persistently logged-in state , derived from apps that store and act on your details , behaviours and transaction history . To provide a user experience with the least barriers to conversion , mobile apps should :
Provide non-signed-in journey Request sign-up “ only ” when it is dependent on providing value , and then ... Request minimal data Display clear benefit statements
“ The system should treat all user input as sacred .”
Jef Raskin
User sign-up for the app is quick and the benefit statements are compelling
Registration is a road-block to adoption . If you have an eCommerce app and you want users to
sign-up , try to capture the bulk of user data during their first checkout ( plus any additional fields like username , password , or social sign-in ). But , if your app is dependent on sign-up to provide value , e . g . with personalised content , on-demand services , rich social features , etc . you ’ ll need to provide compelling benefit statements to drive adoption and sign-up . ( See image 06 )
image 06
11