COMMUNICA | No.3
COMMUNICA
FINAL THOUGHT
COMMUNICA Magazine discusses the growth and the challenges of tailoring products to
an evolving, fibre hungry marketplace with Mads A. Høgfeldt, CEO of global telecoms
product leader Emtelle.
COMMUNICA Magazine (CM): How has Emtelle grown since it was established and what
value do you think it’s added to telecoms?
Mads A. Høgfeldt (MH): We have responded to
changes in technology, market demand and
customer expectation, our innovation,
expansion, and development has in turn helped
shape the industry.
CM: Do you need to adapt your product
portfolio for each client?
MH: Emtelle‘s product portfolios are full Infrastructure solution in most cases, though we can
‘tailor make’ solutions for our clients should they
wish to use some components from other
suppliers or should they require Emtelle’s
products to be compatible with existing
infrastructure.
CM: How has the challenge of introducing
new products changed in the past ten years?
MH: Emtelle sees a growing need for solutions
and not just individual products – so we put for
emphasis on solutions and also supporting our
clients in deploying the solutions to a high
standard to get maximum quality in a network
build.
CM: What have been your major achievements as a business since you were
established?
MH: Continuing growth in supplying our ducted,
sub-ducted and blown fibre products to British
Telecom, our growth in the UK Power sector and
our achievement in supplying to over 70
countries around the world from our UK and
Danish manufacturing plants.
CM: Where do you expect the demand in telecoms products to be in 2017 (or beyond)?
MH: De-skilling the deployment process more
focus on “plug and play” products such as QWK
connect -a double connectorised product from
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Emtelle. As Telecoms, especially the FTTH
sector grows around the world, there will be a
shortage of skilled engineers in some countries,
so, the de-skilling is seen by Emtelle as an area
we will focus on in the coming years. We already
have products which are very easy to install,
within our portfolio.
CM: How does Emtelle’s international
relationships help it develop new products?
Do you share ideas between companies in
each country, for example?
MH: Yes, we have sales offices and partners all
over the globe, getting the expertise from our
head office and feedback from regions is invaluable to our business. We also hold regular sales
events with most of the global sales teams so we
can find out about and also develop new trends
in the FTTX Passive fibre market.
CM: Are there any major product lines from
Emtelle you expect to make an impact in
2017?
MH: Emtelle has a range of products coming
out in the next year which are not our traditional range of products and therefore, there is no
requirement to blow in any fibre. The products
are pre-cabled and fibres are retracted from the
microducts and then deployed to each home/
business by pushing, pulling or other low cost
installation technique. Blown Fibre continues to
be our largest selling product range for FTTX
globally and will continue to be like this for many
years to come due to its cost effectiveness and
network flexibility. There are many similarities
between our blown and non-blown solutions,
meaning that we can still provide a dedicated
duct pathway to a home or business without the
need to always blow a fibre in.
Our developments are gathering great pace in
2016 and the interest gauged from our customers and partners has been phenomenal so far.
More information: Emtelle.com