JOB E LEARN Vol -1 issue -1 | Page 34

2.1.11. Instructional design The Design should be USER CENTRED What is it? In response to this question here are some definitions from e-learning literature “Peter Merholz: Contrary to common wisdom, user-centered design is not a process, but a philosophy. User-centered design requires the inclusion of a product's end-users throughout the design process.” (Evans, 2002) “Nate Shedroff: User-Centered Design is an approach to creating experiences for people with their needs in mind. Usability is one of the primary foci but only one of several. Others include usefulness, desirability, legibility, learnability, etc. The benefits are that these experiences are often easier to use and learn; more appropriate in terms of function and use, and more compatible with existing processes.” (Evans, 2002) “Principally, user-centered theory argues for the user as an integral, participatory force in the process. Users are encouraged and invited to have a say, in other words, a