JOB E LEARN Vol -1 issue -1 | Page 32

 1.6 Ben Riley takes a look at the effect of e-learning on traditional educational institutions. From all these expert‟s views some of the reasons relate to nature of online content, they are :  Online teaching-learning involves various forms of interactivity.  The e-content needs special attention to be given that how effectively it is designed and developed with right band of activities, to be motivational, accessible, and effective educationally.  Many online e-content development processes involve team of many teachers, developers, managers and researchers to make the whole process more scientific and accurate members may be from different modes of jobs and tasks.  Communication among all these people and communication between the teacher and students is an important part of effective online learning.  There is a challenge to device this effective communication because the success of the e-learning depends basically on the communication.  Technical expertise plays a bigger role in the development of e-content than in traditional print-based resources.  content development need to fit with the laid approaches and criteria for the development:  The learning objects should be reusable, flexible and adaptable of material  It should follow student and client-centred approach. o Looking to all above things the management concepts are more important to be incorporated to the area of e-learning and the learning objects should be considered as a product  To be utilised to achieve the goal  To be sold as a product of learning  To be managed as a product of the company