Jewish Life Digital Edition April 2014 | Page 19

CONVENTIONAL WISDOM DICTATES THAT SOUTH AFRICANS AND ISRAELIS DON’T LIKE EACH OTHER, SOMETHING THE AMBASSADOR HAS FOUND NOT TO BE TRUE. tioning the “significant” trade between the two countries – over R5 billion in 2013 in goods alone – as well as services. Tourism between the two is also thriving. “There are some good roots in the relationship. So while it may not be the United States and Canada for Israel, it also isn’t Iran or Turkey or Egypt – it’s somewhere in the middle.” Could it be improved? “I think it could and that’s the fun part of the job,” he enthuses. Lenk feels his “fun challenge” encompasses some great opportunities, and that “by trying some things a little bit differently than we’ve tried in the past, we could achieve some things, perhaps, that we hadn’t achieved before.” Though, he concedes, “Lots of things in politics or diplomacy are beyond any one person’s control.” Conventional wisdom dictates that South Africans and Israelis don’t like each other, something the ambassador has found not to be true. “Wherever I’ve gone, from the Zion Christian Church to different communities in the Western Cape, to business people in Limpopo, to the tennis community in Soweto – people are interested. “They know about Israel and the things we do well – agriculture, hi-tech, water management, innovation – that are important to South Africans and that they want to learn about. Not only can we do things, we are doing them,” he states of worthwhile collaborations that are already happening. The number of people who refuse to engage with Israel is “a tiny minority, almost a statistical mistake”, he insists. “Are those people noisy? They are. Do they sometimes want to be influential? They do. But I think that the vast majo ɥ