NEW TALENT
Beyond the Job Post:
New Video Series Tells Fresh Industry Stories
In late 2023, the Apartment Association of Metro Denver began exploring video advertising concepts— through podcasts and other short-form content— to expand our reach beyond traditional channels. While property management is a large industry, it remains a niche market, often surrounded by mystery about what we do each day and the career paths available. What began as an idea at the 2024 AAMD Leadership Retreat among our LEAP team( Leadership, Execution, and Action Planning) has evolved into one of the association’ s most exciting career awareness initiatives to date. Now, just a year later, that vision is becoming reality with the debut of five professionally produced storytelling videos spotlighting real
multifamily professionals and the dynamic career paths within our industry.
We called upon our AAMD network with a simple ask: Tell us your story. The people featured are volunteers who joined the project to share their journeys in hopes of connecting with and welcoming new faces to multifamily. Each three-minute video features an authentic voice from the field— Leasing Professionals, Maintenance Supervisors, Community Managers, and more— sharing how they found their way into multifamily, what keeps them passionate, and where the industry has taken them. Filming locations were also chosen with intention; our backdrop needed to reflect the spaces where we work every day. Through partnerships across the AAMD community, we secured two beautiful properties to showcase amenities, office life, and behind-thescenes operations. A common theme throughout each video is the sense of pride every participant carries. As Community Manager Nathan Navratil shared,“ We need to show people we are not a big, greedy corporation and that there is so much more to property management.”
These videos will soon live on the Careers tab of ProApartments. com, giving job seekers the chance to do more than simply scroll through listings. They’ ll be able to step into a story, hear from someone who’ s walked the path, and see what’ s possible. We want them to see themselves in this industry— and to understand how
10 | TRENDS JANUARY 2026 www. aamdhq. org