MARKETING
9 . Elevate Your Energy Efficiency
Many residents agree that environmental sustainability is an attractive amenity . Studies suggest that over 60 % of renters would pay more in monthly rent for sustainable features .
However , sustainability is about more than just LED light bulbs or good insulation . What was once considered a potential “ fad ,” sustainable living is practically a requirement for today ’ s renters .
Residents have come to expect a level of sustainable features built into their living experience , from energyefficient appliances to on-site recycling , in addition to more unique green features like bike-sharing stations and sustainable landscaping .
10 . Utilize Live Chat on Your Website
Live chats have proven to be one of the highest converting self-help solutions . A live chat can provide residents with instant access to answers they seek and an easy route to acquiring important information . The simplicity of being able to type right where they are is unbeatable . Within seconds they can have what they need to move forward .
11 . Personalize Communications With CRM Technology
Customer Relationship Management ( CRM ) is the solution to personalizing all of your property ’ s communications with renters . A CRM can assist properties in tracking renters ’ actions as well as storing their personal information . This data can be integrated into properties ’ online communications with residents and create personalized content .
12 . Add an FAQ to Your Website
A detailed FAQ page is often an appreciated resource in creating an effortless resident experience . This allows renters to quickly view answers to questions they may have without having to call a leasing agent or wait for a response via email or social media .
13 . Add a Virtual Property Tour
As the technology behind virtual reality progresses , it significantly enhances residents ’ online apartment search experience . With a high-quality virtual property tour offered on your website , prospective renters can potentially view the entire community and decide to rent all online .
14 . Host Resident Events
Resident events are one of the significant drivers of lease renewals and can help establish stronger connections and relationships between your renters . This , in turn , can improve your turnover rate . After all , fewer neighbor issues can lead to happier residents and more word-of-mouth referrals , right ?
People will not stop talking about the things they love , but they will also not stop talking about the things they hate . Consistent resident events will create living billboards for management companies . Residents will generate apartment leads directly through word of mouth or indirectly through social media .
How to Increase Your Lease Renewals
As technology advances and resident demands change , it will be up to you to promote these amenities as part of your apartment marketing strategy ; this will ensure resident needs are met and that the community is keeping pace in the amenities arms race .
And while these strategies can help you enhance the resident experience , it ’ s important to couple these efforts with updated amenities , quick service , and an attentive leasing team . Improving your resident retention will help build a strong community , one people will not only want to live in but will recommend to all their friends — and it is all dependent on the property ’ s entire team making a continuous effort .
Ashley Tyndall is the Director of Client Service at Criterion B www . aamdhq . org JANUARY 2023 TRENDS | 33