continue to be the most important feature for apartment websites . A good apartment website will be simple yet well-designed , mobile-friendly , responsive , creative , and will drive brand recognition .
3 . Show Resident Appreciation
It costs 5 to 25 times more money to acquire new residents than to keep existing ones happy . Loyal residents grow a property much quicker than multifamily marketing or sales , so it ’ s important to regularly show resident appreciation .
For example , you can offer snacks in the leasing office or leave little treats at each resident ’ s doorstep with a handwritten note . These small tokens of appreciation can go a long way to making your residents feel special .
4 . Send a Resident Newsletter
Communication is key with your residents , and one of the best and most efficient ways to communicate is through email newsletters . Newsletters aren ’ t just a tactic to market your property ; they are a way to stay in front of your residents on a regular basis and offer them resourceful information .
Consider distributing a newsletter every week or month to offer reminders to residents of all the fun events taking place in your community . This newsletter can be in an email format or printed and dropped in your resident ’ s mailboxes . Take this opportunity to offer resident deals , amenity or property updates , highlight community events , and other valueadd content .
5 . Be Consistent With Your Social Media
Your residents want you to meet them where they already are , and that ’ s on social media . It ’ s critical to actively connect , engage , and inspire residents through your social media presence .
Host special giveaways and contests , share relevant news , offer easy recipes , or highlight local happy hours . Position yourself as a trusted and valued resource to attract new residents and retain current ones .
6 . Gather and Implement Resident Feedback
Negative feedback , left unanswered , has the power to turn into negative word of mouth . When a property responds , not only does it demonstrate a commitment to that resident relationship , but it demonstrates a standard of customer service for any prospective resident who might be flipping through your property reviews .
Create custom surveys , hand out comment cards , run polls via social media or email , or utilize feedback management software to reach your residents and learn their likes and dislikes about the community . Remember , residents don ’ t care about how you obtained the feedback if you don ’ t execute on it . Initiate opportunities to gain resident feedback , then respond accordingly to make the resident experience a pleasant one .
7 . Create an App for Your Community
Many of today ’ s tech-savvy residents don ’ t just want a mobilefriendly experience ; they want mobile-only . With technology at their fingertips , it ’ s easy to lose their attention . Developing an app for your apartment community not only puts you top of mind and sets you apart from the competition , but it can help eliminate some of the pain points of apartment living . For example , residents can receive maintenance alerts , learn updates about the property and amenities , and pay rent on their mobile device . how you obtained the feedback if you don ’ t execute on it . Initiate opportunities to gain resident feedback , then respond accordingly to make the resident experience a pleasant one .
" People will not stop talking about the things they love , but they will also not stop talking about the things they hate . "
8 . Start a Resident Referral Program
Despite how inviting your community is , residents often need an extra push to actively recruit their friends . Incentivize your residents for referrals by offering gift cards , cash , or rent credits .
Several software companies also offer gamification programs and apps that can not only increase your property ’ s brand awareness but also encourage current residents to renew or refer their friends . These programs allow renters to complete tasks and collect points which are then exchanged for gift cards .
32 | TRENDS JANUARY 2023 www . aamdhq . org