what % of US adults say they read magazines in the last 6 months ?
90
This even includes 93 % of those under 35 and 95 % of those under 25 . when more than 1,400 US advertisers were asked which medium offers the highest ROI , which was on top ?
MAGAZINES .
WITH A $ 3.94 RETURN FOR EVERY $ 1 SPENT , A FULL 50 % HIGHER THAN THE $ 2.63 AVERAGE ROI FROM DIGITAL DISPLAY AND MORE THAN DOUBLE THE $ 1.52 FROM DIGITAL VIDEO .
( GFK MRI ) ( Nielsen Catalina Solutions , 2015 ) of all media , which do US internet users say they
TRUST THE MOST ?
PRINT .
82 % 80 % 76 % 71 % 69 %
PRINT ADS TV
CATALOGUES
RADIO
OUTDOOR
61 %
SEARCH
25 %
POP UP ADS
84 % OF WHAT AUDIENCE
says they are more engaged when reading a print magazine than with any other form of content ?
WOMEN
18-64 YEARS OF AGE
WHO REGULARLY BUY ONE OR MORE MAGAZINES .
The average time spent on a website is 2 minutes .
what is the average
TIME SPENT READING RHODE ISLAND MONTHLY ? 40 MINUTES
( Marketing Sherpa , 2017 ) ( Bauer Media ) ( Rhode Island Monthly CVC Audit , 2019 )
PRINT IS MEMORABLE .
Print creates an emotional connection . Print builds relationships .
Physical material is more “ real ” to the brain , involves more emotional processing , is better connected to memory , with greater internalization of ads-all important for brand associations .
( FORBES )