January 2020 Edition Apparel January 2020 issue | Page 66

BRAND PROFILE Artisan Connect Okhai is bridging the gap between rural and urban India through its ingenious designs. Anurima Das, in conversation with Kirti Poonia, head, Okhai, tries to understand the varied facets of this non-profit brand. 6 4 64 I A AP APPAREL P P PA A RE R E L I January Ja a nu u ar a r y 2020 ary 20 2 0 20 2 0