January 2020 Edition Apparel January 2020 issue | Page 38

FEATURE
CLASSIC, CRISP
SILHOUETTES WITH
MINIMAL PRINTS—THINK A
CUBAN COLLAR SHIRT—
IS THE EASIEST AND
COOLEST WAY TO DON A
SUMMERY LOOK.
FO THE MALE SARTORIALIST
FOR
The main driver for men’s clothing is
comfort and edge, more fitted products
com
that are either monochromatic or fresh
tha
with a vivid hint of colour. Classic, crisp
silhouettes with minimal prints—think a
silho
Cuban collar shirt— is the easiest and
Cub
coolest way to don a summery look.
coo
Pairing this with solid coloured shorts
Pairi
and chinos will complete the look. In addition to
the upcoming trends in 2020, the 70s’ trends
are going to dominate the season. High-waisted
pants with tucked-in tees and open button-
downs will be in. Steven Jhangiani, CEO and
founder, Kurtees avers, “2020 will see people
continue to invest in garments that provide
high quality at affordable pricing. We see our
customers responding to both the familiarity as
well as the unique presentation that our garments
offer. Cotton is really having a moment and it is
expected to continue in 2020. In our specific
line, we see Kurtees continuing its mission
of incorporating traditional T-shirt styles and
elements in organic kurtas.”
36
I APPAREL I
COOL KIDS
Kids’ clothing has evolved every season and will
continue to move towards more skin-friendly
and minimal silhouettes, which are stylish and
fun. Malini Chawla Saigal, mompreneur and
COO, Ravissant says, “Kids, today, can be
seen wearing charming and stylish kurtis when
it comes to ethnic wear. They are crafted with
astonishing handwork, embellishments of pearls,
stones, beads, and sequins, and eye-catching
embroidery, making each piece a classic. There is
a wide array of traditional wear to choose from—
sherwanis, kurta-pyjamas, dhoti-kurtas, lungis,
mundus, and Jodhpuri suits that lend a classic
and unique appearance.”
January 2020
STYLES FOR WOMEN
A key trend for 2020 is empowered feminine
tailoring; structured yet feminine, sharply defined
garments will rule 2020. “Garments that women
can easily wear to work, those that transform