January 2020 Edition Apparel January 2020 issue | Page 37

FEATURE
“BOHEMIAN PRINTS
AND KHADI WILL
OCCUPY THE MAXIMUM
NUMBER OF SHELVES
IN STORES.”
COMFORT MEETS CONSCIENCE
The trend of athleisure and comfortable clothing
that started in the last decade is expected to
continue well into the 2020s. Designers are
latching onto this and using high-end styling
without sacrificing comfort. The day and age in
which we live, people are multitasking, they are
moving from day to night with no downtime;
they need clothing that can comfortably take
them through their day. Capsule wardrobes,
green manufacturing, re-cycling, re-wearing,
and innovative dresses will be the trends that
are going to rule in 2020. “As customers are
becoming choosy in selecting garments, , they
would downsize their collections into
o capsule
wardrobes. Other important features s of 2020
g,
will be eco-friendly clothing, upcycling,
and on-demand collections for niche
customers,” says Nidhi Yadav, creative e
head and founder AKS Clothings.
“The fashion trends in 2020 will be highly
inspired by 2019, wherein satin skirts, pleated
fabrics, organza, and minimalistic prints ruled
the fashion universe. This year is going to be all
about exaggerated sleeves and ruffled patterns.
Buckle up to rock polka dots and colourful
leather ensembles that will be big, bold, and
statement-making.” A rather large part of the
mainstream fashion world is keeping up with the
latest trends. As far as colours are concerned,
bold, monochromatic hues as well as shades
of pink, purple, and neon will be highly visible in
fusion dresses that are targeted for millennials.
Puneet and Yatin Jain, directors, Odhni, say,
“Although we are loving bold colours, pastels
will not go out of style in 2020. On the other
hand, if we talk about style, then bohemian prints
and khadi will occupy the maximum number
of shelves in stores. Besides, fringes are also
going to become a key apparel trend for the next
couple of years. There are different methods in
which each designer chooses the materials and
stylises them accordingly. Fine-tailoring, mainly
focusing on sleekness, is becoming a trend and
designers are emphatically promoting tone-on-
tone embellishments, thread-work, and textures.
Personalisation is something that everyone
seeks while wearing an outfit. Henceforth,
it has become important for a designer to
create a pattern that allows the outfit to be
paired differently.”
APPAREL
I
January 2020
I
35