IXL Social Enterprise Case Studies Energy January 2012 | Page 15

Revolutionizing the way to make energy affordable for everyone
Are there new partners to collaborate with?
SunnyMoney’s partnership strategy is centered
on sourcing and distribution. Barefoot Power,
d.light, and other social enterprises produce
the products that SunnyMoney sells, and
SunnyMoney participates in the benefits of
cooperative initiatives by the community of solar
lighting market participants, such as the Lighting
Africa initiative sponsored by the International
Finance Corporation. This initiative aims to
create awareness and educate households and
small businesses about the benefits of switching
from fuel-based to solar lighting. They have
targeted 13.5 million people in rural Kenya and
have plans to start soon in Ghana.

operates in India, Africa, and the Philippines,
created two close partnerships in order to launch
Tigo Family Care Insurance, a new mobilephone based insurance program in Ghana.
Tigo, a Ghanaian mobile carrier, manages the
sales, marketing, bill collection, and claims
payment through its existing mobile network and
customer service infrastructure. MicroEnsure
manages product design, pricing and processing,
and an American insurance company carries
the insurance risk. These partnerships are an
essential part of the product design and value
proposition for Tigo Family Care Insurance, and
enable MicroEnsure to reach and serve a larger
number of customers than its competitors.

Can SunnyMoney learn from MicroEnsure’s
partnership
strategy?
MicroEnsure,
a
microinsurance back-office service provider that

SunnyMoney can explore new ways to use such
partnerships not to only reach customers, but also
to move farther and faster to create new value.

Can SunnyMoney get off-grid solar power
and light to one million households by the
end of 2013?
SunnyMoney wants to transform lighting in
Africa by replacing increasingly-expensive fossil
fuels with affordable, renewable sources of power
and light, but their journey is just beginning. To
accelerate that transformation, SunnyMoney
needs solutions that will allow them to scale
rapidly and that will bring the African off-grid

solar energy market to a critical tipping point in
terms of awareness, affordability, distribution,
and supply.
The question now becomes: can we help
SunnyMoney get off-grid solar power and light
to 1 million households by the end 2013?

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