DOING GOOD
H. MOSER HELPS ROOM TO READ
Schaffhausen-based H. Moser & Cie. made a commitment to
fund the publishing of ten children’s books for each visitor to
its Stand at the recent SIHH in Geneva. With the help of an app,
each visitor was invited to symbolically contribute to the cause
by pressing on the “Donate 10 books” button. The results: H.
Moser contributed to the distribution of 8,300 books through
the Room to Read organization. H. Moser reports that the
majority of visitors at its booth during SIHH participated in the
initiative.
The partnership between H. Moser & Cie. and Room to Read
will continue to grow through different initiatives, including
the creation of unique pieces to be auctioned at the galas
organized by Room to Read throughout the year. Room to Read
aims to transform the lives of millions of children in low-income
communities by focusing on literacy and gender equality in
education. Since 2000, the organization has enhanced the
education of 16.6 million children in sixteen countries.
TAG HEUER BIKES TO BATTLE CANCER
As official timepiece and timekeeper of Cycle for
Survival, TAG Heuer unveiled the TAG Heuer Formula
1 Cycle for Survival Special Edition chronograph, a
sports watch custom-designed for Cycle for Survival.
Known for its indoor cycling events across the United
States, Cycle for Survival allocates 100 percent
of funds to rare cancer research led by Memorial
Sloan Kettering Cancer Center. The watch features
a signature orange rubber strap that pairs with the
trademark orange pompoms seen at the nationwide
cycling events. The watch ($1,550) and is available at
tagheuer.com and nationwide in TAG Heuer boutiques,
with 10 percent of all proceeds from the watch
donated directly to Cycle for Survival.
TAG Heuer is rallying its U.S. brand ambassadors
to support Cycle for Survival throughout 2019. In a
recent example of TAG Heuer’s collaboration, TAG
Heuer ambassadors Alexander Rossi (professional
racing driver) and Tim Howard (goalkeeper for
the Colorado Rapids) posted on their social media
channels – across Instagram, Twitter and Facebook
– to help spark awareness and support Cycle for
Survival’s battle to beat rare cancers. To further
support Cycle for Survival, TAG Heuer colleagues,
brand ambassadors and customers are planning to
join more than 36,000 riders at cycling events across
the country this year.
128 | INTERNATIONAL WATCH | SPRING 2019