DIALED IN Horological News
“ If purchasing a watch can buy time , then it is a small gesture with huge implications ,” says Hublot CEO Ricardo Guadalupe . “ Saving the rhino is an urgent matter for both the planet and future generations . When brand ambassador and former international cricketer Kevin Pietersen launched SORAI in 2018 , we felt it was entirely natural to join forces with him in his race against time to beat the poachers . We have used our limited editions to help him gain access to more state-of-the-art technologies on the ground , put together more surveillance teams , as well as rescue injured or orphaned rhinos , with the single shared aim of shielding this endangered species .”
“ Our actions on the ground ( surveillance teams and equipment to prevent poaching , rhino sanctuaries and refuges ) are vital . However , in order to act , we first need to raise public awareness , increase publicity and make this a visible cause ,” adds Pietersen . Source : Hublot
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