DIALED IN Horological News
HUBLOT BIG BANG SUPPORTS RHINO PROTECTIONS
Hublot has been supporting SORAI – Save Our Rhinos Africa India – since 2019 . An organization founded by Hublot ambassador and former international cricket star Kevin Pietersen , SORAI helps keep rhinos threatened with extinction safe from poachers .
As with the two previous limited editions , part of the proceeds from the sale of the 100 Big Bang Unico SORAI will be donated to the organization . The colors chosen for the third limited edition are those of sunset , recalling the heightened danger faced by rhinos as night falls . Here , the sun is a symbol of hope , of a new dawn .
Proceeds from the sale of the Big Bang Unico SORAI ($ 24,100 ) will go directly to projects supported by SORAI to equip helicopters with cameras , raise awareness in schools about the consequences of poaching and to provide backup to rangers on the ground .
These strategies are implemented where the need is biggest and most pressing : South Africa . South Africa is home to more than 80 % of the world ’ s total population of rhinos , with the majority of poaching taking place in Kruger National Park , as it has the largest population of wild white rhinos left on earth .
22 | INTERNATIONAL WRISTWATCH | FALL 2023