By implementing a strategy that places the employee experience at its core, the IT and business technology teams don’t just finish the DEX race; they win it. They transform from disconnected units into a united force that crosses the finish line with arms raised in a collective victory. The result? A lap around the track worthy of any highlight reel and an organization poised to tackle the next 24-hour race—or business quarter—with confidence.
Conclusion
The 24 Hours of Le Mans teaches us a valuable lesson about the balance between speed and
sustainability, a lesson that holds profound implications for the world of DEX. It’s not just about crossing the finish line; it’s about how you get there and who you bring along for the ride. As we’ve seen, IT and business technologists have much to learn from the world of racing—and from the Marketing pit crews who understand the nuances of the journey. By aligning their strategies, focusing on their shared DEX objective, and putting the employee experience front and center, they ensure not just a strong finish but an organizational win. So let’s rev those engines, synchronize our gears, and make for that checkered flag together.
KAREN FERRIS
KAREN FERRIS
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