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eyes on the prize—and that prize is the user or employee at the end of the journey. From meticulously crafting customer journeys to creating detailed personas, Marketing knows a thing or two about being user and employee-centric. They aren’t just balancing speed and sustainability; they’re plotting the optimal race strategy that ensures the drivers and the engineers meet their needs without losing sight of the ultimate goal—winning the race with a stellar DEX.
This focus on the employee or end-user can be a powerful lesson for IT and business technologists. While they may each be preoccupied with different aspects of the business, ultimately, they share a common finishing line: an exceptional DEX. And like any well-planned race strategy, achieving this demands they work in unison, guided by the needs and experiences of those who matter most: the employees.
From Pit Stop to Podium: Aligning IT and Business Technologists on the DEX Track
No one wins the 24 Hours of Le Mans in a vacuum; every driver knows they are part of a complex ecosystem of engineers, mechanics, strategists, and even the fans cheering them on. Similarly, IT and business technologists must realize they’re both integral parts of the same race, where the trophy is an exceptional DEX.
So, how do you sync up to ensure your corporate racecar isn’t just fast but also reliable for the long haul? Just as in Le Mans, where all the roles unite around winning the race, IT and business technologists must align their strategies and tactics to deliver the ultimate DEX. The key is to create shared milestones and touchpoints that keep everyone focused and in the loop. And that’s where we can borrow a page from Marketing’s playbook: keeping the employee—the ultimate end-user—at the center of our endeavors.