Even if you NEVER intend to PITCH to a panel of investors (on TV or elsewhere) to get capital to develop your business, pitching is a skill every consultant needs to master.
WHY?
Because to be able to deliver the PERFECT PITCH requires you to be able to answer a series of powerful questions. If you can answer these questions successfully you will have the framework to become a HIGHLY PAID and SUCCESSFUL consultant.
Let’s set the scene. Imagine you’re been asked to PITCH to a group of would be investors. Where would you start? If you’re like most, you’ll begin with trying to convince the panel about the potential your business or idea has and why you’re so passionate about it.
However, when it comes to pitching (and marketing) one fatal mistake is to become blinded by your own passion! The truth is the potential investor, or in a more general sense the prospective customer doesn’t need you to CONVINCE them of your passion, they
If you’re familiar with the TV show the Shark Tank then you’ve been exposed to the concept of the 5-minute pitch. If you’re unfamiliar with the program, an entrepreneur steps in front of a panel of 5 potential investors (all highly success entrepreneurs themselves), and PITCHES their business idea in the hope of convincing at least one of the sharks to sink some money into their venture.
by Paul McCarthy
How to Make the Perfect (5-minute) Pitch