itSMF Bulletin itSMF Bulletin May 2018 | Page 12

12

If you’ve been trying to CONVINCE people to buy from you, do yourself (and everyone else a favour) STOP.

As the marketplace gets noisier and grabbing the attention of your prospects becomes more difficult there is a disturbing trend emerging; more people are dropping into convincing style of marketing and selling. This is a huge mistake.

Just think about it…when you are buying anything and the person selling it is trying to convince you to buy, what do you tend to do?