Q2-2.
a
Market growth rate
Answer
Explanation
Comparing the size of the circle and the coordinates, the correct answer is a).
20
C
A
15
10
B
5
0
D
5 10
Market share
Q2-3.
b
Answer
Explanation
One-to-one marketing is an approach to satisfying individual customer needs, rather than targeting a group called a market.
Q2-4.
a
Answer
Explanation
A balanced scorecard is a method of clarifying the goals and strategies of a corporation, and
evaluating the business from various perspectives, rather than solely based on business results
expressed as numbers. It determines whether the business results are balanced. The balanced
scorecard evaluates business strategies from the four perspectives of financial, customer, business processes, and learning and growth, by integrating them into specific measures for daily
activities.
Q2-5.
d
Answer
Explanation
SCM uses computers or the Internet for integrated management, from supplier ordering and
procurement of materials (raw materials and components) to inventory management and delivery of products. Various companies participate in SCM to manage the system through the
unified exchange of information between the companies, which lowers distribution costs by
reducing excess inventory.
a): Describes CRM.
b): Describes SFA.
c): Describes ERP.
Q2-6.
b
Answer
Explanation
The Delphi method is a technique for forecasting future events that are likely to occur. It is
used in planning technology development strategies and other plans. Multiple experts are
asked to generate their own opinions, and mutual feedback is collected to generate another
round of opinions. By repeating this process, the method seeks to develop a statistical consensus of opinions.
4