Your potential customers need to feel their concerns are understood and that you are the trusted expert that can give them a solution to their needs . Illustrate that their well-being is more of a concern than the sale . Have a sincere discussion to determine what your prospect needs and explain how you can serve them now .
Conversely , if you feel you may not have the solution they require , be honest about it not being a fit for them at the moment . This transparency will give you a trustworthy business reputation , create stronger customer relationships , and ensure customer loyalty .
3
Audit Your Sales Process And Consumer Journey .
When you make a sale , that ’ s only the beginning , not the end . Your customer needs to feel confident in their decision to work with you from start to finish . This means every financial transaction , email , phone call , and delivery date needs to be met with continued , thoughtful service and zero friction .
While your customer is waiting for their product to be delivered , stay in communication if there are any changes along the way . And after the deliverable is met , follow up with them to let them know you care about how it served them and if they require anything more .
Your customers ’ experience with your entire sales process determines not only if they become loyal customers , but if others do , too . While you don ’ t want to rely on word of mouth for future sales , you must also remember that reviews and conversations about customer experiences will directly affect your future sales .
Your reputation is only as good as the action you take . How you serve is everything . Be of service .
For free chapters , resources , and keynote speeches from Mike Michalowicz , scan the QR code . n
Mike Michalowicz ( mi-KAL-o-wits ) is the author of “ Profit First ,” “ Clockwork ,” “ Surge ,” “ The Pumpkin Plan ,” and his newest release , “ Fix This Next .” By his 35th birthday , Mike had founded and sold two companies — one to private equity and another to a Fortune 500 . Today he is running his third multimillion-dollar venture , Profit First Professionals .
Mike is a former small-business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC . Over the years , Mike has traveled the globe speaking with thousands of entrepreneurs and is here today to share the best of what he has learned .
WWW . IT-RADIX . COM | 9