3 Strategies To Help You Stop Selling and Start Serving To Increase Revenue
During a time when people are buying less , you still need to create sales and build profitability in your business . The problem ? No one likes sales calls . No one likes to make them , and few enjoy receiving them .
The process of selling can be intimidating and carries with it a negative stereotype — the main one being soliciting and manipulating prospects to buy something they don ’ t need . When approaching sales , people tend to think they have to be so persuasive that they end up on the border of manipulation .
But what if you could change the way you sell , resulting in more sales ?
Increasing sales in your small business is going to require a refresh . Here are three simple ways to reboot your sales strategies for results that everyone can feel good about .
1
Reframe Your Sales Mindset .
Before anything else , you must start elevating your sales techniques by flipping the script from selling to your customers to serving your customers .
Once you make this small but powerful change , your sales will occur more organically . If you know your offering will improve their life , you have a responsibility to get it in their hands . That ’ s being of service . Now , let ’ s talk about implementing that mindset into the sales process .
2
Elevate Your Sales Skills And Communication .
Your sales call may be your first impression . Your customers may not yet know you and , ultimately , won ’ t understand the full benefit of your service until they buy from you . Their introduction to you , that first impression , will be based on how you ’ re selling to them . How you communicate with prospects will influence their decision whether or not to become your customers .
The first step is to begin making service calls and stop making sales calls . If you ’ re simply calling to be of service , it changes everything . During the sales process , consumers will be asking themselves if they trust you and if you ’ re offering something to genuinely help them . Service over sales will gain that trust .
Now that you ’ re coming from a place of service , it ’ s important to carry over that mindfulness to your sales communication . Everything you say in your sales communication will build your customer relationships and business reputation .
• Listen First : The most effective communication is born from listening . This takes active practice and requires less thinking about a response while someone else is speaking . Make sure your potential customers feel heard and that you understand their needs . Let them speak , then …
• Ask Questions : Questions show you ’ ve intently listened , are engaged in the conversation , and are interested in thoroughly covering all of the requirements your prospect may have .
• Then Offer : Your offer should be less about sales and more about informing and educating what your product is and how it will solve a customer ’ s problem . Upgrade the conversation by eliminating the old sales phrases that don ’ t sound integral . Ask if they would like your assistance . If they say yes , then you may proceed with closing the sale .
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