Example : We help manufacturers in Dallas / Fort Worth with all of their IT , tech , and ERP needs so that you can eliminate downtime , streamline siloed systems that don ’ t communicate , and avoid ever needing to worry about “ tech ” again .
I know this is a big departure from headlines like “ Cloud , Infrastructure ,
Expertise ,” but that ’ s the point !
Make sure your headline can answer those three questions , and you ’ re in good shape . “ What ? What ’ s that , you say ?” I think I heard someone saying , “ But I have multiple markets and serve multiple types of clients , so how do I do this ?”
Easy ! If you have multiple markets or multiple niches , just make a different page for each .
I made this same mistake when I first got into real estate before the marketing gods bestowed their wisdom on me .
In fact , I remember being proud of my very first ad headline that encompassed EVERYONE . Ready to be amazed ? “ Helping everyone in Chicagoland from first-time buyers to seasoned real estate investors .”
This ad ( that I prepaid for 24 months ) generated a grand total of ZERO inquires … ZERO leads … ZERO anything . I guess less than zero , really , because I spent thousands on it .
Within a short period of time , I had a lot of websites , marketing materials , reports , etc . with headlines like “ Helping Libertyville ’ s Heritage Area Home Owners Sell Fast .” I also had “ The First-Time Buyer Specialist For Mundelein ” and “ Gurnee ” and “ Grayslake ” and many others . It was rinse and repeat . I even targeted “ Buffalo Grove Homeowners Who Back To High-Tension Lines Sell For Top Dollar !”
I “ specialized ” in 47 different things and had webpages ( not whole sites , just a page on my site ) that targeted each one specifically . And you can do the same . As a bonus , having multiple pages , each with a different location or market segment , will also help your SEO and attract more people to your page , and that ’ s really what you were trying to do in the first place .
Not sure ? Google “ Washington , D . C ., IT support ” and see who comes up first after ads .
For the last several months ( and maybe longer ), it ’ s been this site : Intelice . com / washington-dc-it-support .
Notice it ’ s NOT Intelice . com .
Intelice . com is their general site , so it doesn ’ t rank anywhere when I look for “ Washington , D . C ., IT support .”
Looking for IT services in Columbia , Maryland ? Then you ’ re likely to find Intelice . com / managed-it-servicescolumbia .
They have several other areas they service , all with similar webpages that you ’ ll be directed to in a search .
So that ’ s it . Change your website headline using the formula I shared to answer the three questions : What , Who , and Where .
Then , for extra credit , build other pages to increase your SEO juice and attract the right people . Until next time ! n
Mike Stodola is the Chief Marketing Officer at Technology Marketing Toolkit , where he brings his passion for marketing and sales to its members and customers . Mike founded , grew , and sold two of his own service businesses outside of Chicago before seeking to take his experience to thousands of other entrepreneurs by working with companies that focus on them . In his free time , you ’ ll probably find him eating his way through his new home of Nashville and posting photos of his food journey on Instagram .
Bam ! That should be golden , as there are about 10 million people in “ Chicagoland ,” and I had just announced I could help them all !
Get A Daily Shot Of Sales Boosting Advice
The only daily email that makes sales training entertaining . Sell more and have more fun … for free .
Try it here : www . salesespresso . com
WWW . IT-RADIX . COM | 17