Screw
That ’ s Costing You Clients Now
SEO
The Biggest Mistake On Your Website
By Mike Stodola Images Videos More
Back when I was a real estate agent , before you ever put a home on the market , you “ staged ” it . This basically consisted of decluttering , depersonalizing , and rearranging furniture to make the spaces appear larger and more open and finally getting rid of that floral print wallpaper in the bathroom .
The point is that , before you started bringing prospective buyers through the home , you wanted the home to look its best .
A few days of work and maybe a couple thousand dollars spent on paint , carpet cleaning , minor repairs , and a storage unit could yield 10 times that in return in the offers you received or be the difference between getting and offer or not .
You get this . Heck , you ’ ve probably done this , and it makes good sense .
What ’ s arguably as important as your home is your company ’ s website . It ’ s your “ home ” online . It ’ s the place you want prospective clients to see you , hopefully schedule an appointment , and hire you .
But so many people worry more about getting more traffic , SEO , paid ads , website ranking , etc . that they ignore the first step : making sure their site is attractive to their ideal client ! So , even if they get people to come to the site , it ’ s a mess or looks like every other site that ’ s out then and is generic and bland .
Let ’ s look at the single quickest way to fix that and get you started down the right path .
Are you ready ? What I ’ m about to tell you is super easy to change , and I will even give you an exact formula you can use to fix things in about five minutes . When an ideal prospect comes to your website , they should immediately know that they are in the right place for you to help them .
16 | WWW . IT-RADIX . COM
If I went to your website right now , just looking at the main page and without scrolling down , would I know the following three things :
WHAT Do You Do ? WHO Do You Do It For ? WHERE Do You Do It ?
Let me give you two examples . ( I ’ ve excluded company info to protect the innocent .)
I did a Google search for “ small-business IT support near me ” and clicked through some of the websites I found .
Check Out This First One :
When clicking on that page , I really don ’ t know what they do . Sure , I can read “ Infrastructure – Network – Security – Automate – Cloud ,” and if I were a contestant on the “$ 100,000 Pyramid ” game show , this may be okay . But that ’ d be like someone coming into a home I ’ m trying to sell to them and me saying , “ Rooms , appliances , stairs , space .” Not exactly compelling . Furthermore , to even get to the fine print , I ’ ve got to get past the headline : “ We are passionate about delivering on our promises .”
Well , I should hope so . You mean if you promise something to me , you ’ ll actually deliver on it ?!
If we put them through the three-question test , how do they do ? Do we instantly know what they do ? Nope . Do we instantly know who they do it for ? Nope . Do we instantly know where they do it ? Nope . I think we can do better .
Let ’ s Look At Example Two : Same search as before — vast difference . I ’ ve again excluded the header and the company info , but this all showed up without me needing to scroll down .
Do we instantly know what they do ? “ Managed IT Services ”
Do we instantly know who they do it for ? “ Servicing Nashville Businesses ”
Do we instantly know where they do it ? “ Nashville ”
Now , in all honesty , I think this site could use a little bit of a cosmetic makeover , but I ’ ll take CLEAR over CLEVER any day of the week .
Furthermore , they go on to hit on a
pain point many people have with their current “ IT guy .”
Here ’ s Another Great Example :
They are even MORE specific on WHO they do business with “ NYC Law Firms .” If you were the office manager for a law firm tasked with finding an IT company and hit this page , you ’ d know you found a real option .
The Simple Headline Formula :
We help ( WHO ) in ( WHERE ) with all of their ( WHAT ).
Example : We help manufacturers in Dallas / Fort Worth with all of their IT , tech , and ERP needs .
If You Really Want To Get Advanced , Do A Slight Add-On :
We help ( WHO ) in ( WHERE ) with all of their ( WHAT ), so that you can ( 2 – 3 things they hate dealing with ).