In October, the company announced the launch of their very first coffee to be delivered from
South Sudan. The sector was hugely ruined after forty years of regional conflict, promoting the
non-profit organisational TechnoServe and Nespresso to work on its rebirth starting in 2011. The
project will continue to progress to include several thousands of farmers by 2020.
What’s more, Nespresso has also pledged to invest $550 million for the next five years. This is to
accomplish three sustainability goals: 100% sustainability managed aluminium, 100% sustainably
sourced coffee, and carbon-neutral operations. The company also provides 500 recycling
collection points throughout the United States and a return program along with UPS, which is
accessible in forty-eight states.
With the help of aluminium, that is known to be extremely recyclable, is no doubt a massive
improvement over the non-recyclable plastic cups utilised by Keurig machines. You see, this
company is the most sought-after single-serve brewing system in the United States.
A Detailed Methodology to Sustainability
The stepped-up relationship of Nespresso with Clooney offers a good image of how corporations,
which sell problematic products and services, could still make valuable progress on sustainability
problems. The website of Nespresso voids, the whole pod life cycle problem, consisting of the
recycling message. The recycling page of the website sports only a quick reminder that
consumers could bring the pods back to the Sur la Table or Nespresso locations before moving
energetically along to note that the pods are made of aluminium to restore flavour.
On the other hand, the AAA Sustainable Quality Program gets a considerable amount of attention
from Nespresso. The program began 10 years ago in collaboration with the Rainforest Alliance
and other investors. Their goal is to support sustainable coffee growing and sustainable
communities.
According to Nespresso, a study by CRECE, a Colombian research organisation tells that the
program is working, along with AAA-participating farms representing massively higher levels of
social, economic, and environmental performance.