LUXURY
EXCLUSIVE
George Clooney
and the
Nespresso
Sustainability
Written by Mike Angangan
A
fter many years of serving as a spokesperson for Nespresso in Europe, activist, and
actor George Clooney has completely agreed to support the brand in North America. TV ads
started airing, and online videos supporting the social impact and sustainability commitment of
the company are part of the deal. Clooney is also a member of the Nespresso Sustainability
Advisory Board.
George Clooney has become one of those familiar faces in the realm of coffee. That’s a huge
thanks to his connection with the upscale coffee firm Nespresso, and now it looks like the actor is
poised to assist the company in addressing a stressing set of sustainability problems.
The issue is that the company has been trying to build itself as a green brand. However, its entire
business platform lies on the current symbol of uneconomical packaging: the throwaway single-
serving coffee pod.
Of course, Nespresso is motivating its consumers to recycle the pods. While that would look like
to be a logical message for George Clooney to help pitch, Nespresso has set its sights on a more
detailed and inclusive message. Clooney, who has a long history of environmental activist, is no
longer a mere window dressing for the ad campaigns of Nespresso. Nonetheless, he’s now the
member of the newly created Sustainability Advisory Board of the company that will help steer the
AAA Sustainability Quality Program of the company.
The premiere TV ad “Training Day” features the actor and fellow actor Danny DeVito. You see,
Clooney trains DeVito in the art of good taste from suits to dancing and coffee. Along with funny
interplay, the ads show how everybody could experience a cup above with Nespresso.
According to his statement, Nespresso and he have shared the pledge to sustainability. They will
help to reestablish coffee farms in South Sudan.