Issue 57 Vol 1 | Page 34

By Russell Brunson The Overnight Success Maker

21 Minute Traffic:

The QR Code Funnel

How QR Codes Work
This is one of the coolest shiny objects that I have ever seen online and it’ s about to take over the world. They are called QR codes. It’ s similar to your old school bar code, but you can use these to redirect people to any website, phone number, add a v-card content, compose an email or text a message. Then someone can use a QR reader on their smart phone to scan the code, and then be taken to the message the creator wanted to send you. At first glace you may be thinking that doesn’ t sound too cool, but let me show you one way we recently used it.
One of my continuity programs you may be a part of is called the“ Internet Marketing Illuminati.” We were trying to think of good stick strategies to help retain our members, so each month we send out a postcard( you can see it on page 33). When members scan the QR code, they are taken to a secret video message from me. Go ahead … try it. Scan the code on the postcard with your QR reader( if you don’ t have one you can download them free on any smart phone).
32 | September 2011 www. DotComSecrets. com Image © Shutterstock. com / Norebbo