How to use simple SEO strategies to drive massive amounts of targeted traffic!- by Mike Richey, CEO of Coolbubba Multimedia, LLC
Implementing basic SEO strategies, either when building your site, or overhauling an existing one, can make the difference between little or no free search traffic at all, or literally floods of free traffic which you can then convert into a constant stream of rabid buyers. There are two main parts of search engine optimization:
• On page optimization: This deals with elements on your website like how your pages are put together, keywords and keyword research, and body copy.
• Off page optimization: This includes a great variety of activities that basically amount to different methods of link building like press releases, article marketing, guest blogging, video marketing, social media, bookmarking, forum profile links, blog commenting, and tons more.
We’ ll cover all this and more over the next few months. This month we’ ll start with keyword research and some on page optimization.
The ABCs of On Page Optimization
When doing on page optimization, it’ s best practice to optimize your pages for one major keyword each, and then possibly a few secondary keywords. This doesn’ t mean by any stretch that you can only rank each page for one keyword.
First, you have keywords, which would be terms like hotels, hotel, travel, cheap tickets, etc. Then you have what are called“ long tail keywords” which are typically longer phrases that are more targeted. Long tail keywords quite frequently convert better, as people typing them in are further along in the buying process.
For example, someone typing in the keyword“ hotels” could be researching hotels, doing a report on hotels, looking for a job at hotels, or many other things. But, if someone types in“ budget hotel package la,” they are more likely looking to make a reservation than someone typing in“ hotels.”
Building Your Keyword Research Toolkit
When planning out your site, you’ ll want to do keyword research. Keyword research will help you determine a number of things. It will give you a good indication of where some of the demand in your market is and an idea of the number of searches being done on related terms in your niche. It can even show seasonal trends in your market. Quite a bit of information can be
24 | September 2011 www. DotComSecrets. com