Power Marketing
Power Marketing
Local SEO :
At the core of local SEO is , of course , your web site , but nearly as important ( in some cases more than others ) are your local listings . Namely your Google Places listing followed by your Bing and Yahoo Local listing . It ’ s important that you either create listings on all three , or claim the listings that Google , Bing and Yahoo have created for you .
Once you claim them , then there are a few things you can do right away to give yourself an advantage . One is to go ahead and upload pictures and videos . Currently Google allows 10 photos and five videos . Upload as many as you can .
The next step to take is to make sure your categories are the keywords you want to rank for . It ’ s important to note that you can ’ t get cute here . Don ’ t add the name of your city in the category . For example don ’ t add “ Boise Dentist ” as your category , just ad “ Dentist .” Google doesn ’ t allow city names listed in the category portion of your listing .
Finally , start asking some of your good customers to leave you favorable reviews . Don ’ t just have anyone do this . Get real customers to leave real comments . People can tell when they ’ re reading a review that is a fake . You want the reviews to sound authentic to get maximum benefit .
Also , reviews do seem to help some with where your listing appears in the rankings . Understand that reviews alone aren ’ t what determine rank . So if your top competitor has five reviews and you go out and get six , that doesn ’ t mean you ’ ll rank above your competitor . However , more reviews will work in your favor from an SEO standpoint , and a social proof standpoint .
My wife and I took a trip to Cocoa Beach a few months ago and since we had never been there before we relied heavily on Google Places to find restaurants . We paid close attention to the reviews to help us determine where we should go . You ’ ll also want to create a places listing on Facebook and create a listing on Yelp .
We have a multi-location appliance store client who just told us they sold a new washer and dryer set from a
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