Issue 57 Vol 1 | Page 12

you are neglecting one or two of them ( maybe all three ). I ’ m convinced that if you become focused on improving these three areas and take adequate action on each , then good things will happen .
The beautiful part about these three methods is that they never change . In an online world that is constantly and rapidly changing , it ’ s nice to know that some things remain constant .
We ’ ll look at these three areas primarily from a local or regional business owner ’ s perspective . However , these three methods are the same for all businesses . Depending on the size and scope of your business , how you execute them will vary , but the three ways are the same . I ’ ll give a brief overview of the three , and then cover the first in detail .
These three methods , which should form the core of your marketing strategy , work together in a very powerful way . Ready for the big three ? Here they are :
3 . Repeat sales and referrals : Think value ladder here . How can you continuously get your customers to buy bigger and more expensive stuff from you more often ? This is where you can really start to profit nicely . Other than repeat business , what ’ s the best kind of business to get ? Referral business . Customers who are referred to you are easier to sell , easier to please , and more likely to refer someone else to you . In our next article we ’ ll take a closer look at getting more repeat and referral business . After all , those are the two easiest , most-pleasant customers to work with .
As promised , let ’ s take a closer look at traffic .
Building Profits With Traffic
The key here is to drive steady amounts of targeted traffic to your site . There are really three main categories of traffic that you can drive : current customers , hot
1 . Targeted Traffic : Not just any traffic . We want buyers here . Those who are ready , willing , and able to buy . Sure we ’ ll take some browsers who are just beginning to investigate our product or service too so that we can get them into our sales funnel and hopefully close them in the future . But , we want to make certain that we are grabbing all of the now buyers we can . In this article we ’ ll cover some proven ways to drive steady streams of targeted traffic .
2 . Conversions : How do we turn visitors into customers ? How do we get your prospects to start a free trial , download a free report , or pick up the phone and call you ? The art of the conversion is a challenging one to learn , but it ’ s one that pays off in spades . It ’ s almost always easier to increase conversions than it is to increase traffic . The act of doubling or tripling your conversions can do some pretty amazing things to your bottom line . We ’ ll cover conversions as well as the third method for big profits in our next article . prospects , and browsers . Current customers are those already doing business with you who are coming back for more . Hot prospects are those who are ready , willing , and able to buy . Browsers are prospects who are still in information gathering mode .
While current customers and hot prospects are the areas you want to focus most of your energy on , you shouldn ’ t ignore the browser . If you can get them in your sales funnel , then you can proactively lead them down the path from a browser to a prospect to a customer .
I want to focus mainly on small business with this article . Here are three ways I would suggest you start driving targeted traffic today .
10 | September 2011 www . DotComSecrets . com