Issue 49 | Page 10

MAKE HUMAN INTELLIGENCE YOUR COMP ETITIVE ADVA NTAGE IN 2021

Your brand ’ s purpose should illustrate why your organisation exists , what problems it aims to solve , and who it wants to be to each person it professionally interacts with .

Successful businesses harness their purpose to create deeper connections with consumers and give back to the communities they work within .
As an executive leadership coach , Scaleup Partner Angelina Bell has been party to many change management conversations over the last year .
For managers who lend themself to a process-driven and almost autocratic style of management , it has been imperative to adjust to new ways of managing their teams . The post pandemic business environment will require greater emotional intelligence and has brought many personal and business challenges to the forefront .
The sudden change from office to remote working has highlighted issues including complete isolation , Zoom fatigue and the daily struggle of juggling home-schooling with a demanding career .
According to data expert Jane Bloomfield , from market research company Kantar , more over performers focus on the people they serve .
The businesses that are ultimately successful are able to service their customers , colleagues and communities simultaneously .
Such businesses ensure their advisory actions link business growth to people growth KPIs and incentive structures .
Humanised growth can be described as articulating your ambition in terms of your impact on your people and the world around them .
More so than ever , the need for employees to be heard and understood is integral and staff are eager to form a deeper connection with their bosses beyond just ‘ the numbers ’.
To help employees feel valued where they work , designated one to one communication can offer an invaluable outlet .
10 | Aycliffe Business