NEWS
New jobs and expansion after record year for Superlec
Leading online electrical equipment wholesaler Superlec Direct has unveiled a programme of investment and recruitment after a record-breaking year .
At the height of the pandemic the company recorded its highest ever turnover , with its vast range of products in demand from both domestic and business customers .
Superlec Direct was launched in 2013 . It was originally known as part of Bilcourt Electrical Distributors , which was established in 1981 by Kenneth Powell .
Bilcourt had quickly gained a reputation as a reliable supplier to the electrical trades and was always noted for its competitive prices and friendly personal service .
Kenneth ’ s sons , Alastair and Michael , took over the ownership of Bilcourt in 2004 , incorporating it into the Cleveland Cable Group of companies , of which they are the owners .
In line with their father ’ s philosophy , Alastair and Michael maintained and improved the company ’ s reputation , while
growing its customer base .
Based on the fantastic success of the online store , it was decided to combine the Bilcourt Electrical trade counters and Superlec Direct online store as one under the trading name of Superlec Electrical Distributors in November 2017 .
“ We stock an impressive range of electrical products for electricians and electrical installers , supplying many major customers within different business sectors . We believe our stocks are unrivalled in the industry ,” said manager Ian Richardson .
“ We keep leading brands on the shelf for delivery next working day or to pick up on arrival through our trade counter .”
Since its inception , Superlec Direct has experienced phenomenal growth , utilising a comprehensive and user-friendly website that serves both business and domestic customers – and the company continues
going from strength to strength .
“ Our success has enabled us to invest even more in 2021 ,” said Ian . “ We are redesigning the website to make it even easier to browse and buy from our huge range of products .”
The company is expanding its dedicated warehousing space and undertaking a refurb to make room for permanent new employees recruited to join the company ’ s sales , warehousing and logistics teams and the additional stock required to service its growing customer base .
Superlec Direct is based at Riverside Park Road , Middlesbrough . Visit superlecdirect . com to browse its full range .
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