Issue 1 | Page 28

Stage YOUR HOME to Sell

What sells a property ? No matter how convincing a realtor can be , the space itself is the strongest tool to securing a good sale . Think of the things that make us feel comfortable , ‘ at home ’ if you will . Visual appeal , familiar looking objects , an enticing fresh aroma , a pleasing balance of chic , cleanliness and comfort that makes one want to kick back and relax for a while .
Sounds easy ? Maybe not . A professional ‘ stager ’ has a host of subtle touches that can make or break a deal , using a great deal of insight into human psychology and what makes us tick .
26