ISS 2020 Vision Future of Service Management | Page 37

COMMERCIALIZATION INDIVIDUALIZATION DEMOCRATIZATION Areas in society and the public sector that become assigned to commercial business. Increasing desire for personalized products and services that directly conform to the needs and interests of any particular user or business. A process of transformation in which equality, access, and transparency are improved. Much of democratization is concerned with accountability, decentralization, empowerment and openness. TRENDS NETWORK SOCIETY A modern society and business operating environment where networks are shaping the primary mode of organizational structures. TECHNOLOGY DEVELOPMENT The application of knowledge or science to commerce or industrial processes. Innovation and diffusion of technologies. DEMOGRAPHIC DEVELOPMENT Measurable changes in demography and a range of secular trends covering characteristics, distribution and size in human populations – age, ethnicity, religion, family composition, education, and residence. SUSTAINABILITY Meeting the needs of the present without compromising the ability of future generations to meet their own needs. Dark Blue boxes: Subjects taken up in this book // Light blue boxes: Subjects covered in previous white books 35