ISS 2020 Vision Future of Service Management | Page 36

KNOWLEDGE SOCIETY ECONOMIC GROWTH ACCELERATION
Growing economic value of knowledge
where information and data, not raw
materials, labor capacity or capital,
constitute the primary economic asset in
several industries. Overall increase in productivity and
subsequent growth of wealth at
a global scale. Shortening business, innovation,
and product life cycles with
greater industry convergence.
IMMATERIALIZATION
Changes in our perceptions and our values,
including a greater focus on
post-materialism – authenticity through a
consideration of design, aesthetics,
fashion, culture, storytelling, values and expe-
riences.
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MEGA
POLARIZATION FOCUS ON HEALTH GLOBALIZATION
Growing gap between extremes, such
as top and bottom market segments,
at the expense of the middle segment. Global movement towards improving
health and well-being, transcending all
aspects of public, private, and
professional lives. The process of interaction and integration
among the people, culture, companies,
and governments of different nations.
Global flows of information, technology,
products, services, and capital.