Why we believe what
we want to believe
by
Rob Hutchinson
website
www.ispectrummagazine.com
P
eople tend to believe or
attach more importance
to information that
confirms their existing beliefs or thoughts, and
this is best illustrated when
people selectively remember
information or interpret new
information biasly. This is
known as confirmation bias,
and plays a strong part in
how we assess information in
our everyday lives.
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