Please describe any efforts your company has put into place to assist spa
clients/partners.
The diversity of resource partners led to a broad set of responses, with several respondents noting that they
were still formulating efforts of this type. The list below is comprised of especially frequent or notable
responses.
Assisting with marketing, messaging or other communications
Delivering or planning webinars, online training and other digital resources
Providing free consultation services for issues related to COVID-19
Offering drop shipping and contact-free delivery
Offering extended net terms and rescheduling ship dates of future orders
Offering discounts to within existing agreements with spa customers
Some respondents highlighted their sensitivity to communications with clients and partners because they work
with spas, salons and similar businesses, a significant portion of which were closed when they completed this
survey.
Please share any additional insights, ideas or inspiration you may have below.
Naturally, such a broad question elicited a wide variety of responses, although the tone and substance of many
were similar.
Largely, respondents noted the fear and anxiety the industry is experiencing as uncertainty about the future
remains high. However, many respondents also cited the current period as an opportunity for reflecting on
business practices and policies, making use of the additional time to plan for the future and focusing on the
personal health and wellness of their teams and themselves. Several responses included language pointing
out that this crisis will end and that their focus would be on coming back stronger on the other side.
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