Which of the following statements best describes COVID-19's impact on your
business?
COVID-19 Impact on Business
No impact to date
Very little impact
0%
6%
Noticeable impact
17%
78%
Significant impact
COVID-19 Actions Taken
13%
Increased advertising spend
32%
Reduced advertising spend
Cancelled participation at spa
industry events
80%
Reduced our booth size at a future
industry event(s)
Increased participation at a future
spa industry event(s)
11%
7%
59%
Launched educational webinars
Developed new training resources
for spa clients
50%
Temporarily stopped all active
sales outreach
37%
Adjusted payment terms for
customers
Decreased shipping rates for
customers
Implemented or promoted an
affiliate program
Delayed a product launch
44%
15%
32%
37%
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