ISMR July/August 2025 | Page 45

FOCUS ON BENDING food preservation and display solutions, transforming challenges into solutions and respecting the environment.”

The TruBend Cell 7000 at Jordão is a compact system that can bend small parts.
Partners in progress
The family-run business aims to significantly increase its turnover by 2026 by investing in automation and digital networking solutions from TRUMPF.
In 2021, the company began a partnership with sheet metal specialist, TRUMPF. Jordão was looking for a machine to automatically bend small metal parts for chiller counters more quickly. TRUMPF offered its TruBend Cell 7000 solution.
The partners share not only business interests but also have common ground as family-run enterprises and innovators. This laid the foundations for a long-term working relationship.
Jordão has now purchased more equipment from TRUMPF; the TruLaser 3040 fibre 2D laser cutting machine and the TruStore compact storage system. Combined with the LiftMaster Compact and Part Master, the system fully automates parts cutting on the refrigerator manufacturer’ s production line.
“ Jordão values the TruBend Cell 7000 and the TruLaser 3040 for ease of programming, high productivity and superior part quality. This saves the company time and money. The high part quality minimises the need for manual rework which, in turn, reduces employee workload,” commented TRUMPF.
However, modern machines on their own are not enough to ensure long-term success.“ The employees have to be in a good mood when they arrive at the factory,” explained Isidro Lobo. Jordão’ s management contributes to this by exemplifying consistency. The familyrun company from Guimarães aims to avoid rash or ill-thought-out decisions. Lobo himself embodies this continuity, having run the business for over 40 years. In the future, the company will
Jordão is now one remain in the hands of an experienced of Europe’ s leading team. manufacturers
Jordão’ s of standard and partnership with bespoke chiller TRUMPF is also a cabinets for the long-term strategy. food retail and
“ Jordão recognises that our hospitality sectors machinery can not only improve the quality of the products, but also its productivity. As in Germany, Portuguese companies are also suffering from a shortage of skilled labour. The automation of processes using TRUMPF machines is therefore essential for Jordão to remain competitive. As a next step, it plans to introduce TRUMPF Oseon software for production control. This should
Jordão was looking for a machine to automatically bend small parts for chiller counters more quickly.
Jordão’ s product range.
A refrigerated and heated display from Jordão that is designed to streamline both grab-and-go service and traditional counter service.
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