CONTROL TECHNOLOGIES
TRANSFORMATIVE POTENTIAL
“ In this Q & A, Dan Priest shares his insights on how he predicts AI will probably evolve and impact industries in 2025 as well as the steps that business leaders can take.”
Image: Shutterstock. com.
How will AI transform business strategy in 2025? Dan Priest, PwC’ s U. S. Chief AI Officer, shares his insights on AI’ s evolution and impact on industry.
As businesses navigate the transformative potential of artificial intelligence( AI), PwC’ s U. S. Chief AI Officer, Dan Priest, outlines how AI will shape our lives. In his role, he is responsible for guiding both PwC and its clients through the complexities of AI to harness its power effectively. PwC works with major companies to help develop innovative AIpowered solutions, helping AI to become an intrinsic part of their business strategy and operations to power growth.
In this Q & A, Dan Priest shares his insights on how he predicts AI will probably evolve and impact industries in 2025. He also details the specific ways that he believes it will reshape business strategy and the steps that business leaders can take to create long-term AI value in 2025 and beyond.
PwC recently launched its 2025 AI Business Predictions. How will AI reshape businesses in 2025?
Dan Priest( DP): AI is becoming intrinsic to every aspect of how companies operate, and we predict that 2025 will bring a new age of innovation— one that moves away from chasing AI use cases to using AI to power business strategy. Everything from strategy and customer offerings, to how you manage risk and preserve value, is going to evolve. The decisions made by leaders regarding AI investments will probably be the most significant of their careers, shaping the future direction and competitiveness of their organisations.
Left: Dan Priest, PwC’ s U. S. Chief AI Officer.
The journey towards making AI integral will involve recognizing the importance of both transformative breakthroughs and the accumulation of incremental gains at scale. This dual focus will drive notable improvements in productivity, speed to market and revenue, with increases achieved systematically across different areas of the business. In 2025 and beyond, this strategic approach will lead to long-term reinvention across industries.
Which steps should companies take to implement AI efficiencies effectively?
DP: The Japanese concept of kaizen emphasises continuous improvement through incremental changes. That’ s how business leaders need to think about AI: a foundational technology that can improve
36 | ismr. net | ISMR July / August 2025