The Power of Personal Branding
ing skin conditions does not mean we have control over factors like hormones and climate .
It is crucial for aestheticians to demonstrate that we also face skin issues such as breakouts and melasma . This allows clients to relate to us and understand that we empathize with their struggles . It shows that we not only comprehend their concerns but can also recommend solutions based on personal experiences . I always encourage professionals to embrace their natural faces . While it is sometimes essential to share polished makeup photos , connecting with people is easier when they know you are not perfect . Perfect skin is an unrealistic standard that very few people naturally possess . Healthy skin , which can at times include imperfections like blackheads or pigmentation , is what we should aim for . As providers , we set the bar high for ourselves , but being authentic on social media helps us establish trust and build a loyal following .
76 iS Skin Source