Candace Marino
yourself out there , whether through videos or engaging with your audience , is the way to go .
I have noticed that my social media posts with a more natural and unfiltered approach tend to attract more attention . As professionals in the beauty industry , there is often a pressure to appear perfect , selling the idea of flawless skin and beauty . However , the industry does not need more models who adhere to unrealistic standards . Large companies already present polished , edited images . Instead , I find that my followers connect more when I am authentic , without makeup , and share my experiences from a place of embracing imperfections and self-acceptance .
I have also observed that many aestheticians are afraid to show their real skin . They may heavily filter and edit their photos or wear excessive makeup . When I shared a video discussing my experience with melasma , someone criticized my skin and questioned my expertise as an aesthetician . I saw this as an opportunity to address the issue because I know many aestheticians feel hesitant to show their own skin . I engaged with that person , explaining that being knowledgeable about treat-
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