Curating an Extraordinary Experience in Your Practice ( Part 2 ) | by Dacia Adamczyk and Stephanie DiIullo
• Re-educate the client on the importance of treatment , consistency , and homecare to “ protect their investment !” Investing money in professional services and using lower quality ingredients and products at home will likely be counterproductive . Consider the 70 / 30 rule :
Investing money in professional services and using lower quality ingredients and products at home will likely be counterproductive . about 70 % of results come from consistent home care with professional-grade , high-quality products . Thirty percent of results come from monthly facials and professional treatments .
• Assume the sale . Add up the cost of treatments and recommended products together and give the total amount to the client at once instead of separating the cost of treatment and product . For example , “ The total today for your facial and the products your esthetician recommended is $ 250 .” Assuming the client is purchasing all the recommended products increases the likelihood of a sale .
60 iS Skin Source